Bangalore, 15th July, 2017: Viacom18 Consumer Products, the consumer products arm of Viacom18, welcomed the internationally acclaimed character of Peppa Pig and her brother George, to India. The show - Peppa Pig, started to air in India on Nick Jr. from December 2016 along with fast growing video on demand platform Voot and rapidly gained a massive following among tiny tots and their parents in India; following which, Viacom18 is enhancing the viewer’s experience further by providing an exclusive meet and greet with their favorite characters across the city and exclusively at a Hamley’s outlet in Bangalore.
The two toons, Peppa and George visited Honeybeez Play School and amused the kids with their presence and also exhibited their wide range of attractive and kid’s friendly merchandise. The preschoolers watched episodes of Peppa Pig, learnt interesting lessons, played exciting games, participated in creative activities and had lots of ice-creams while having a lot of fun. The kids also won Peppa Pig themed products from Peppa herself and their joy knew no boundaries.
To magnify the celebration, Viacom18’s consumer arm, in association with international toy brand Hamley’s, are also hosted a ‘Peppa Pig Welcome Party’ which kick started in Bangalore. Kids across all age flocked to the Hamley’s store and experienced the joy of meeting their most loved characters. Moreover, they also took part in an array of activities such as- maze games, Peppa Pong games, coloring contests and even a magic show. Kids in Bangalore had an unforgettable day and carried back with them bag full of memories and Peppa Pig merchandise.
ABOUT VIACOM18 CONSUMER PRODUCTS:
Our mission is to create a unique brand experience for fans of all ages by bringing Viacom 18’s most favorite brands and characters like MTV, Roadies, South Park, Colors, Nickelodeon along with a growing portfolio of acquired third party brands like FC Barcelona, Peppa Pig to name a few to life through innovative and exciting merchandise.
Viacom18 Consumer Products is a significant player in the fast growing and evolving licensing and merchandising business with its diverse portfolio. By creating exciting and engaging products we aim to bring alive our brands and characters in the lives of our fans. Through various associations, Viacom18 has cut beyond the conventional L & M categories giving the consumers a slice of its.
At Viacom18 Consumer Products, we aim at continuously creating enchanting products to reach out to infants, tweens, teens and young adults by being a part of their everyday lives.